Cryptocurrency investors and fans frequently promote Bitcoin (BTC) as “digital gold,” but Ethereum (ETH) has yet to find a similarly compelling and uncomplicated marketing strategy. The difficulty lies in enticing the baby boomer generation to invest in Ethereum exchange-traded funds (ETFs). James Check, Glassnode’s chief analyst, observed in a May 24 post on X that despite years of trying, Ethereum has failed to establish a “user-friendly” narrative that appeals to this specific demographic.
