Nexo has officially announced its return to the US market after nearly two years of silence.
This decision was shaped by the industry’s recovery process and a warmer approach to innovation. Nexo aims to offer more comprehensive financial solutions to both individual and corporate clients with its expanding service portfolio and restructured strategy.
Regulatory Changes Clear the Path for the Company
Towards the end of 2022, Nexo had to suspend its operations in the United States. Negotiations with state and federal regulators ended without achieving the desired consensus, particularly regarding early interest-bearing products. Additionally, the market turmoil and major bankruptcies, like FTX, had significantly heightened the company’s risk perception during that period.
At present, Nexo officials emphasize that the current regulatory environment is now more open to innovative solutions. Statements indicate that this new era allows firms to develop and offer products more freely. The company underscores that this improvement has given them the courage to become active in the US again.
In a press conference, Nexo co-founder Antoni Trenchev strongly declared their return by stating, “America is back and so is Nexo.” Trenchev also expressed that the changing political atmosphere and innovation-friendly approach in the country serve as significant motivational sources.
Elevating Goals with a Renewed Portfolio
Nexo aims to diversify its services in the US compared to previous periods. With $11 billion in assets under management, the company is preparing to offer tailored solutions for both individual and corporate clients. Various service packages, ranging from savings accounts to asset-backed loans and advanced trading tools, are on the agenda.
New products that provide high-yield opportunities aim to attract attention from clients. Particularly wanting to respond to the recent surge in demand for alternative financial products, Nexo is shaping its product range according to current market needs. In this context, user-friendly platforms and more flexible credit lines are planned.
Management indicates that they will follow a cautious and regulatory-compliant growth strategy, taking lessons from the past. Although it may not be possible to eliminate uncertainties entirely, Nexo’s risk management reflexes are expected to be much stronger in this new era.
Given the volatile nature of the global cryptocurrency market, Nexo’s move to the US is seen as one of the signals of recovery in the industry. The company is also aiming to integrate with new financial technologies, particularly those based in the US, in the upcoming period.
